On my primary blog, I’ve written several posts about the use of shelf-talkers and ratings to help sell wine. In the limited shopping and browsing that I’ve done for whisky, I haven’t seen anywhere near as much use of shelf-talkers as in wine sales, but I have seen some, including references to ratings from publications like Whisky Advocate. Thus, I thought that it was worth posting links to my wine shelf-talker articles here.
Wine Shelf-Talkers: Consumer Aid or Consumer Fraud? (posted February 28, 2010)
Wine Shelf-Talkers: Consumer Aid or Consumer Fraud? (update) (posted March 1, 2010)
Wine Shelf-Talkers: Consumer Aid or Consumer Fraud? (update 2) (posted yesterday)
What is your experience with shelf-talkers for whisky? Do you pay attention to ratings? If so, which publications do you trust (and why)?
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